Dinesh Vijan: Filmmaker Dinesh Vijan on Thamma

Filmmaker Dinesh Vijan on Thamma News Update on SerialBoosters.com 

The release of the 20-minute footage from the upcoming film Thamma was a major event, a calculated and bold marketing move by producer Dinesh Vijan and his team at Maddock Films. Far from a typical trailer launch, this strategy aimed to surprise and generate extreme buzz by giving the media and select audiences an extended, early look at the movie, which is a new addition to the studio's established horror-comedy universe.

This deliberate decision to show the first chunk of the film—not just a montage of highlights—speaks volumes about the confidence the filmmakers have in their material, especially given the film's blend of vampire romance and horror-comedy, a genre mix that is gaining popularity in Indian cinema.

The Strategic Power of the 20-Minute Footage
The decision to screen 20 minutes of Thamma was a significant media maneuver, turning the launch event into an exclusive cinematic ritual. Instead of leaving the audience wanting more from a two-minute trailer, the team provided a substantial glimpse that went past superficial elements and offered a real sense of the film's tone, pacing, and core conflict.

The 20-minute cut was a clear way to establish the film’s roots within the Maddock Horror Comedy Universe (MHCU), which includes hits like Stree and Bhediya. By showing the opening sequence, the makers could firmly plant the new characters and their world into the established lore, signaling to fans that Thamma is not a standalone movie but a crucial expansion of their shared universe.

A major risk with trailers is misrepresenting a film. By showing the beginning, the audience was able to witness the setup for the main characters—like Ayushmann Khurrana's transition into a vampire and his encounter with Nawazuddin Siddiqui's antagonist, Yakshasan. This provided context that a fast-cut trailer often misses.

The media and initial attendees immediately became the movie’s first major reviewers, tasked with conveying the quality of the substantial footage they saw. This creates far more persuasive buzz than simply reacting to a trailer.

What the Stars and Producer Said at the Event
The media event that showcased the 20-minute footage featured the film’s main cast and the driving force behind the Maddock universe, producer Dinesh Vijan. Their statements were designed to hype the film's unique nature and its place in the broader cinematic world they are building.

The producer, Dinesh Vijan, was the most vocal about the strategy. His primary message was that the footage, impressive as it may have been, was only the beginning. He famously described the entire trailer/footage release as merely the "tip of the iceberg."

Vijan emphasized that the team was intentionally holding back the best parts of the story and the overall experience. He highlighted the rich foundation of their universe, noting that while other supernatural creatures exist globally, the Maddock films are proudly based on Indian folklore. 

He pointed out that their culture had "betaals" (vampire-like figures) long before other global vampire myths, grounding Thamma in a strong cultural context. He asserted that the goal is always to be unique and audacious, striving to create a film without an easy reference point.

The cast members present at the event, including Ayushmann Khurrana, Rashmika Mandanna, and veteran actor Paresh Rawal, focused on their personal experience with the demanding and different nature of the shoot. To know such latest updates, stay tuned to serialboosters.com Thank you!